DAY 1 | PREPARE
JUNE 9, 10:00-12:20 EDT
10:00-10:05 EDT Opening Remarks
10:05-10:45 EDT Strength from Within
Your employees are an indispensable part of your hotel operation, but with so many of them furloughed, communication is an ever more vital component of operations. Our panel of experts will take a look at how to stay in touch with employees, how to build loyalty during these uncertain times and how to rebuild your staff as the industry ramps back up.
Speakers:
- Jerry Cataldo, Hostmark
- Chris Mumford, Cervus Leadership Consulting
- Vinay Patel, AAHOA
Moderator:
- Elaine Simon, Questex
10:45-10:50 EDT Break Sponsored by Ascentium Capital
10:50-11:30 EDT Finding Financial Strength
Hotels can turn to a number of sources to help them through the virtual standstill created by COVID-19—banks, financing companies, the Small Business Administration and more. Here’s what you need to know about the assistance they can provide as well as strategies for negotiating with your franchisor, lenders, vendors and tax authorities.
Speakers:
- Frank Croston, Hamilton Hotel Partners
- Tim Helliwell, Barclays
- Joe Iacono, Crescit Capital Strategies
- Mark Kerrutt, Ascentium Capital
Moderator:
- Jeff Diener, DLA Piper
Sponsored by Crescit Capital Strategies
11:30-11:35 EDT Break Sponsored by AVIXA
11:35-12:15 EDT Building Trust to Restart
Even before hotels open their doors to guests, operators must consider their employees: How do you make them feel safe? We also will discuss how to deal with employees who might be hesitant to work with the public and how to ensure employees consistently follow new health and safety procedures.
Speakers:
- Joel Carver, Carver Companies
- Biran Patel, AAHOA
- Mark Ricketts, McNeill Hotel Company
Moderator:
- Katherine Doggrell, Questex
Sponsored by NeoSan Labs
12:15-12:20 EDT Wrap Up
________________________________________________________________________________________
DAY 2 | POSITION
JUNE 10, 10:00-12:20 EDT
SPONSORED BY AVIXA
10:00-10:05 EDT Opening Remarks Sponsored by AVIXA
10:05-10:45 EDT Technology and the Customer Experience
Group events as we know them are gone, so what does that mean for hotels? The panel will provide a look at what the new normal for meetings and group events might look like - from reimagined F&B and making the most of event spaces to how to balance an increase in technology with human interaction - and how to capitalize on the changes.
Speakers:
- Eric Gavin, Benchmark Hospitality
- Katherine Kies, PM Hotel Group
- Michael McCartan, McCartan Tech Consulting
- Mark Van Amerongen, Prism Hotels
Moderator:
- Elaine Simon, Questex
Sponsored by Chargerback
10:45-10:50 EDT Break Sponsored by CleanBrands
10:50-11:30 EDT Smart Marketing
There’s a fine line between keeping your company or property top of mind and being insensitive to what potential guests are dealing with, but make no mistake, marketing still should be a vital part of a hotel’s strategy. Find out when what your message should be, who your audience should be and more, including how to incorporate your cleaning process as a selling point.
Speakers:
- Chris Daly, Daly Gray Public Relations
- Brian Klein, MMGY Global
- Loren Gray, Hospitality Digital Marketing
Moderator:
- Andrea Stokes, J.D. Power & Associates
11:30-11:35 EDT Break Sponsored by CleanBrands
11:35-12:15 EDT Recharge your Revenue Management
Revenue management is the name of the game during the recovery, and every dollar counts as the hotel industry starts to pull itself out of the hole created by COVID-19. These best practices for a “new normal”—including how you can use hygiene to hold onto rates—will put you ahead of the competition as bookings pick up.
Speakers:
- Joe Pettigrew, Starwood Capital/Yotel
- Rachel Moniz, HEI Hotels & Resorts
- Donald Wise, Turnbull Capital
Moderator:
- David Eisen, HotStats
12:15-12:20 EDT Wrap Up
_____________________________________________________________________________________________________
DAY 3 | PERFORM
June 11, 10:00-12:20 EDT
10:00-10:05 EDT Opening Remarks
10:05-10:45 EDT Cleaning Up
This panel takes a nitty gritty look at COVID-19 and sustainability—can a hotel achieve the level of sanitation required to fight COVID-19 and still be sustainable?—as well as how hotel companies are using hygiene certification to drive revenue and brand awareness.
Speakers:
- Steven McNabb, SaniPro NSB
- Megan Morikawa, Iberostar Group
- Jim Stapleton, Nelson Worldwide
- Xenia zu Hohenlohe, Considerate Group
Moderator:
- Katherine Doggrell, Questex
Sponsored by SaniPro NSB
10:45-10:50 EDT Break Sponsored by AVIXA
10:50-11:30 EDT Healthy Habitats
Cleaning, sanitation, hygiene—these are more than just marketing buzzwords in the age of COVID-19. We’ll discuss the top do’s and don’ts for getting your hotel ready for guests as well as take a look at what structural change is needed to make a building truly hygienic.
Speakers:
- Dexter Moren, Dexter Moren Associates
- Chip Rogers, AHLA
- Vinay Patel, AAHOA
Moderator:
- David Eisen, HotStats
Sponsored by SmartHands by Minibar Systems
11:30-11:35 EDT Break Sponsored by CleanBrands
11:35-12:15 EDT Reshaping, Respacing
The ongoing push for social distancing will shape hotel design, at least in the short term. From crowded check-in areas and lobby bars to restaurants and fitness centers, experts will share what hotels should do now to ensure proper spacing as well as what they need to consider going forward.
Speakers:
- Suzie Hall, Cornerstone Design
- Darrell Long, Wilson Associates
- Henry Wong, AO
Moderator:
- Sarah Miller, Sarah Miller and Partners
12:15-12:20 EDT Wrap Up